Amplify Models

Kenneth Cole

This charity and fashion Industry event was designed and proposed to Kenneth Cole at Galleria for a Fall Marketing Campaign. After weeks of conceptualizing, Kenneth Cole's corporate team in NYC agreed to the event held at the Historic Arcadia Building on Lower Greenville. Over 2,000 People attended the star studded event on Labor Day weekend which featured mannequin models for Kenneth Cole and one of Florida's top performing artists - Sharaz. Budweiser was an additional sponsorship activation that helped fueled this spectacular event which opened many door to the fashion and nightlife industry in Dallas, TX in Fall of 2001.

Services

Sponsorship Activation
Graphic Design + Creative Direction
Event Staffing, Management & Production
Event Marketing and PR
Event Strategy & Design - Concept to Launch
Audio & Visual Site Plan + Design

Results

A live and digital experience like no other in the fashion and nightlife industry in Dallas-Ft. Worth. 2,000+ socialites and fashion industry people got a sneak peak of Kenneth Cole's Fall fashion lines. Over 50 Shirts, 250 Gift Bags and 100 Budweiser Bottles were strategically given to guests and event sponsors throughout the night.